The space to build world-class tech in Latin America

  • Product
  • Design
  • Growth
  • Engineering
Product Latam members together at an event during Mexico Tech Week 2024
Builders watching a live demo in a full room
Auditorium full of attendees during a panel on the future of product in Latin America
9,000+
members
5+
countries
24
AI builders
20+
companies

Residencia by Product Latam

Not everything has been built.

Technology alone doesn't change the story. People with the right tools and the right people around them do.

Apply to the residency
  1. The tools

    Access to what you need to build.

  2. The experts

    The best of the community, by your side.

  3. The result

    What hasn't been built yet.

product LatAm product LatAm

Partnership

Local compute for Latin America's biggest challenges

An alliance with xFusion to bring local compute to solve the main industry challenges in Latin America.

What we build

ERPA, the context layer

The context layer to run your company with AI.

Discover ERPA

Bring your company into the space

Be in the room where things get built.

  • SponsorEvents and residency seats
  • PartnerBuild with the community
  • HireProduct, design, growth, engineering

Get into the space

Tell us who you are.

I want to
← Product Latam

ERPA

The context layer to run your company with AI.

ERPA doesn't compete with models. It feeds them.

The problem isn't data. It's context.

Complex organizations pile up layers of information that don't talk to each other. Day to day, it works. When you want AI to work with your company's context, it becomes the bottleneck.

  • Processes
  • People
  • Systems
  • APIs
  • Code
  • Documents

One grammar for the whole organization

What exists, what happens, and what changes over time. One version of the truth, with its history.

EEntity
RRole
PParticipation
AAct

01

World Model

All your context in one ontological layer, with evidence, source and time.

02

Runtime

The right slice of context, at the right moment, for any agent or model.

03

Dev

Apps built on the same ontology, without rebuilding context in every tool.

From the real world to intelligence, in one line

SourcesReal worldProcesses, systems, code, cameras, calls
World ModelCanonicalE · R · P · A + time
RuntimeCompilerScoped context, as-of
ConsumersAgents and appsCopilot, Claude, Gemini, your own

ERPA in the field

Two examples at opposite ends of the market.

Fabric wholesaler, downtown Mexico City

An autonomous manager for retail operations

  • Cameras, counter notes and WhatsApp as sources
  • Keeps inventory up to date and writes back into the system
  • Compares sales with what really happens

Largest hotel chain in Mexico, 10,000+ rooms

World-class hospitality, at scale

  • Every call transcribed and scored
  • Guest preferences, guest by guest
  • Built by their own product team, on-prem, nothing leaves

The team behind ERPA

AI experts from the community, already building production technology for complex organizations.

24
AI experts
4
disciplines: product, data, design, engineering
  • Palacio de Hierro
  • Volaris
  • Aeroméxico
  • The Palace Company
  • PROSA

Prepare your organization to work with AI